M.Sc thesis from Chalmers University in Sweden explores diffusion of the STAN-method in the fetal monitoring industry.

In June 2013, two students from the M.Sc programme “Management and Economics of Innovation” at Chalmers University of Technology presented their M.Sc thesis focusing on the fetal monitoring industry and STAN in particular. Their research study analyzes diffusion of STAN in Europe and utilizes the most cutting-edge theory and research methods at hand within the discipline of industrial management on the conditions for diffusion. During the study over 25 interviews were conducted with clinical professionals in 4 European countries, investigating both successful and less successful cases of STAN-introduction into European clinical practice.

Conclusions drawn in the thesis are threefold. Firstly, the two most important areas when seeking to achieve diffusion of STAN are found to be internal influencers in the form of opinions leaders and the actual implementation of the STAN-method in the organization. These two areas have the largest impact on success of the adoption process and differed the most between successful and unsuccessful cases. Secondly, activities that increase the focus of Neoventa Medical in terms of target customers should positively affect the reference-base, which is in turn critical to spread the method among conservative segments. Thirdly and finally, Neoventa Medical must deliver a high-quality whole product, consisting of training, support, guidelines and scientific credibility, in order to achieve quick and full conversion of hospitals to the STAN-method.

The study has been published online by Chalmers University and is accessible at the following location: http://publications.lib.chalmers.se/records/fulltext/178255/178255.pdf

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